Social Media Pages Optimization Tactics for Improve Your Page Fans

I give you some easy tips for optimize your social media pages. It takes a few times to get better a your social media pages, and for the most part of the optimizations can be implemented when you first time create your social media account.

I told you few tactics to which help you optimize your social media pages :-

1- Your Profile Cover Photos and Background Pictures

Each social media network has different photos size for cover images, but way of thinking for why we want our symbol (logo) on pictures is the similar branding. The cover pictures is generally the primary object a client sees when they becomes a follower of your social media page, and you wish for to present them a excellent impression of your product.

In the case of Facebook, you may add your brand logo image as your cover image. If a follower likes your cover image, it could put in an appearance as a story in a non-fan’s feed. If you are not adding brand logo to your cover image, you are misplaced out on a grand chance.

                                 

2- Connect Your Website in Your Social Media Account

Confirm your main website is added on each of your social media accounts. This will get better your brand, and it will help other users differentiate between the official vs. unofficial social pages.

In the case of Facebook is to insert the website link in the about section under the your social page description. If your page is not verified, am extremely advised doing this to suggest a logic of authenticity.

3- Complete Your all Social Media Profile Field

Complete the whole thing you can with excellence descriptions and correct information. Doing this will get better brand association and insert value to your fans experience with your brand.

Facebook has method more profile fields than any other social media platform, so it will take the more than time to complete. Other social media networks will simply take a few times to come to an end.

More than the previous few years some new fields have been added to Google Plus and Facebook, so confirm you double check your account completeness one time a quarter.

4- Connect to Your Other Social Media Accounts

One of the simple ways to make active your brand reliable on another social media platform is to tell users about your brand. Easy updates informing fans that you just launched an Instagram profile can do the trick, but the moment in time the post sits in the feed is temporary.

A fast way to solve this trouble is to have simple-to-find links to your other social media networks contained by your social account. Facebook, Google Plus, Twitter, and Pinterest make available the best opportunities to connect to your additional social media accounts.

                              

You can as well insert web links to your social media accounts in your Facebook page contact information by adding a comma and a space following your website link. I extremely advised place links to your other social media accounts here for the reason that it will help out use s simply place your other social media official profiles.

5- Standardization in Your Social Profile Descriptions

                             

Each social media profile doesn't have accurate similar profile description, but you should utilize of the same keywords. You want regularity in how you promote your brand to fans, and a social profile is not several different.

News for Hummingbird Algorithm Google update

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

What’s a “Google search algorithm?”

That is a technical term for what you can think of as a recipe that Google uses to sort through the more than of web pages and other information it has, in order to return what it believes are the best answers.

What’s “Hummingbird Algorithm?”

It’s the name of the Google search algorithm, one that Google says should return better search results.

So that “Page Rank” algorithm is dead?

No. Page Rank is one of over 200 major “ingredients” that go into the Hummingbird Algorithm recipe. Hummingbird looks at Page Rank — how important links to a page are deemed to be — along with other factors like whether Google believes a page is of good quality, the words used on it and many other things.

What does it mean that Hummingbird is now being used?

When Google switched to Hummingbird, it’s as if it dropped the old search engine out of a Search Engine Marketing and put in a new one. It also did this so quickly that no one really noticed the switch.

Google struggled to recall when any type of major change like this last happened. In 2010, the “Caffeine Update” was a major change. But that was also a change mostly meant to help Google better get indexing rather than sorting through the information.

Panda, Penguin and other updates were changes to parts of the old algorithm, but not an overall replacement of the whole. Hummingbird is a like new search engine, it continues to use some of the old parts like Penguin and Panda.

What type of “new search activity” does Hummingbird help?

“Conversational search” is one of the greatest examples Google gave. People, when speaking searches, may find it more useful to have a conversation. Hummingbird should better focus on the meaning behind the words. It may better understand the actual location.

In particular, Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

Google Penguin Update Overview

The Google Penguin Update launched on April 24. According to the Google blog, Penguin is an “important algorithm change targeted at web spam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.” Google mentions that typical black hat SEO tactics like keyword stuffing (long considered web spam) would get a site in trouble, but less obvious tactics (link incorporating irrelevant outgoing links into a page of content) would also cause Penguin to flag your site. Says Google,

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in web spam tactics to manipulate search engine rankings.

Site owners should be sure to check their Google Webmaster accounts for any messages from Google warning about your past spam activity and a potential penalty. Google says that Penguin has impacted about 3.1% of queries (compared to Panda 1.0’s 12%). If you saw major traffic losses between April 24th and April 25th, chances are Penguin is the culprit, even though Panda 3.5 came out around the same time.

Unfortunately, Google has yet to outline exactly what signals Penguin is picking up on, so many site owners that were negatively impacted are in the dark as to where they want wrong with their onsite SEO. Many in the SEO community have speculated that some contributing factors to Penguin might be things like:

1. Aggressive exact-match anchor text

2. Overuse of exact-match domains

3. Low-quality article marketing & blog spam

4. Keyword stuffing in internal/outbound links

It’s important to remember that Panda is an algorithm update, not a manual penalty. A reconsideration request to Google won’t make much a difference–you’ll have to repair your site and wait for a refresh before your site will recover.  As always do not panic if you are seeing a down turn in traffic, in the past when there is a major Google update like this things often rebound.

Google has so far rolled out the following Penguin updates:

1. Initial Penguin Update, April 24th 2012

2. Penguin 1.1, May 25th 2012

3. Penguin #3, October 9th 2012

4. Penguin #4 (aka Penguin 2.0), May 22nd, 2013

5. Penguin #4 (aka Penguin 2.1), October 4th, 2013